Editorial Reviews. Review. “If you haven’t read the book, I would highly recommend you buy a : Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies eBook: Charlene Li, Josh. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring. In ‘Groundswell’, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to with the groundswell through marketing and PR campaigns, and energizing.

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Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts?

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Jul 02, Jignesh Shah rated it liked it Shelves: The reason I chose this book off a list of suggested readings was because it offered an equal focus on multiple types of social media tools and a thorough introduction to the strategy and potential behind these tools. Set up a giveaway. There are five main objectives aligned with business functions for participating in social technology such as Twitter: I recommend this book to anyone wanting to learn more about social media and the steps to take to get involved.

The authors introduce a four part planning process that consists of people, objectives, strategy and technology. You should assemble a social media team with strengths in both areas. So I don’t have to go back to the old way of preparing for class – juggling the handle bar, a book or phone, and a jerking subway while in a human sandwich.


Nov 10, Jen rated it liked it Recommends it for: Oct 09, Puja rated it really liked it Shelves: And once you’re there, it’s essential to be authentic, because, unlike traditional advertising, the people have a voice and can call bullshit with ease. Get to Know Us. Why so many websites fail. I also happen to live at ground zero for all this stuff, so when I spotted the spiraling lime-and-wasabi colored book at work and asked to borrow it, I knew it’d be an investment in timeliness and relevance.

No eBook available Amazon. Make sure you look out for the book’s sequel, Empowered, too. Oct 07, Breck rated it it was ok.

Groundswell: Winning in a World Transformed by Social Technologies

The revolution is still in its early stages, and the old order still clings tenaciously to power — we’re living in the throes of transformative change, which can be at once exhilarating and disorienting. It would cyarlene only be ineffective, but might backfire.

Now, they have thousands of fans on Facebooks, hundreds of Eloquents who spend more time commenting than working at their jobs, and has a giant pool of groundswelk writers who are willing to give of their free time to comb the internet for fun linkshighlight the funniest comments of the weekand even run a ginormo book club. They give numerous examples of tools for each of these categories, and explain which of the five primary objectives these tools help grounsswell meet.

Winning in a World Transformed by Social Technologies. With almost a billion people using Facebook alone, social technologies have allowed people to connect in ways never before. It has many bare bone basic concepts about social media sites and feels like a “how to” guide for corporate head-honchos.


It makes me feel like I’m being heard; that people care about my opinion and are willing to have civil conversations about it. The audible is dated – outdated by a few years worth of information.

The biggest downfall of this book for my purposes was its age. Nov 04, Jelinas rated it really liked it.

Groundswell – Charlene Li

For example, blogs are effective tools for talking and getting feedback, while ratings, reviews, and online communities help energize the groundswell. Dharlene Wikipedia, the free encyclopedia. Unlike some of the other books out there claiming to unlock the secrets of social media using only the author’s opinion or personal experience, Groundswell pairs sound groundswlel with diverse case studies and actual statistics.

Here, the authors interpret social media as the groundswell, “a spontaneous movement of people using online tools to connect, take charge of their experience, and get what they need — information, support, ideas, products, and bargaining power — from each other.

Ki also meaty Forrester stuff: As the authors explain, “Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube.

Intuit’s wise decision not to create a software wiki or TurboTax wiki but a tax information wiki.