ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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They see the ‘e-Choupal’ as the new age cooperative for all practical purposes.

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As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative. My account New to The Case Centre? Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 helpdesk etc.

Expand all Collapse all. ITC is the first Indian company and the second in the world to win this prestigious award. Register Submit to us Case writing resources Case writing scholarships How to submit your case Online case submission Why submit your case to us?

Worth a hill of soyabeans The Economist. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector. Call of the Countryside India Today. Cigarettes and Virtual Cathedrals The Economist.

Fuelling latent rural demand The Economic Times. Appreciating the imperative of intermediaries in the Indian context, ‘e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA. Go to advanced search.


You can change your cookie crporate at any time but parts of our site will not function correctly without them. Ground reality Business Standard. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains.

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Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e. Give them empowerment first The Hindu Business Line. Ali Farhoomand ; Shilpi Banerjee.

This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. All fields Reference no. This will create another virtuous cycle propelling the economy into a higher growth trajectory.

The aggregation of the demand for farm inputs from individual farmers gives echoupal access to high quality inputs from established and reputed manufacturers at fair prices. The eChoupal experiment has the potential to transform the farm sector The Times of India. Tax ID No Please find below the full details of the product you clicked a link to view.

Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India. Product details Share reesponsibility page: As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling. How innovation really works Business Today. Please visit our sites: Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet.

Chairman Y C Deveshwar speaks on the e-Choupal.

Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity. Jump to Main Navigation. The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge.

ITC E-choupal: Corporate Social Responsibility in Rural India – Ali F. Farhoomand – Google Books

The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years. Jump to Sub Navigation. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe.


ITC e-choupal on awards shortlist Business-standard. From toothpaste to tractors, this rural mall has it all Outlook. ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

Rewarding resourcefulness, lifting lives The Hindu Business Line.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

ITC to set up a shopping complex at Ujjain Business-standard. Jump to Top Navigation. ITC plans personalised crop management services via e-Choupal 3.

Now, e-choupal goes pay-to-use Hindustan Times. Grain revolution The Hindu Business Line. ITC plans farm demo plots Business Standard. Website optimised for IE 7. Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy.

Global award for ITC’s e-choupal Business-standard. Access this item You must be logged in to view this material. The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of ‘India’s Best Innovations’.