Levendary Cafe: The China Challenge. Levendary Cafe: The China Challenge . case study. Christopher A. Bartlett · Arar Han. Save; Share. Jessica Young Marketing In India and Asia July 27th, Levendary Café – The China Challenge Evaluation: Chinese Market Entry After. Q1) What is your Evaluation of the way Levendary Café has entered the China Market? Introduction I Company Overview I Market Analysis I.

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Levendary Café: The China Challenge by on Prezi

However, if the company attempts to enter additional foreign markets, White may not have the time or expertise to manage everything. By continuing to use this website, you agree to their use. Systemwide sales were driven by a small number of core items.

Firstly, Foster must address the reporting issues that the company is currently facing. To find out more, including how to control cookies, see here: Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Cafd, they would determine the future of Levendary China. Having different restaurant layouts and formats confuses the customer and portrays a weak brand image.

ARAR HAN Levendary Café: The China Challenge | Adrian Jorgenson –

Step 3 – Levendary Cafe: Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. The Marketing group reported to the CCO. The China Challenge Brief Case.


As Foster flies to China to meet with Chen she faces a decision that will determine the future of Levendary China and perhaps the entire globalization effort: These were two opposite approaches, and Foster was not sure either model was appropriate for Levendary.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Levendary Cafe: To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. To order copies or request permission to reproduce materials, callwrite Harvard Business Publishing, Boston, MAor go to http: In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point.

The China Challenge Once you finished the case analysis, time line of the events and other critical details. Opportunities in China With a population of 1.

You are commenting using your WordPress. People want the food they know but with cool American branding.

Young affluent Chinese went to Pizza Hut to impress their dates. Foster was ready for this conversation. Second, given Foster’s lack of previous international management experience, they were skeptical of her ability to build a multi-national brand. Although, both locations need to work together, it is also vital to allow the foreign office some freedom to make necessary decisions that work for the new market. The logo, store decor, and media images used a palette of earth tones to communicate natural, wholesome goodness.


If you able to provide a detailed implementation framework then you have successfully achieved the following objectives.

Levendary Cafe: The China Challenge Case Study Analysis & Solution

This case, though based on real events, is fictionalized, and any resemblance to actual persons or entities is coincidental. The China Challenge To keep the brand fresh in the eyes of the customer, the company was also committed to evolving cchina choices, typically by featuring in-trend healthy ingredients like pomegranates or quinoa.

Two hours later, Mia Foster got out of the limousine that Louis Chen had arranged to pick her up at the airport.

This position will aid in the communication efforts between the corporate office and all other foreign offices. Those locations are up and running using the American model.

Multi-unit concepts were generally categorized into three industry segments: These costs included real estate rental, common area maintenance, and energy and waste disposal. It would be extremely beneficial to hire someone who can speak the local language, as well as, someone who is familiar with the local neighborhoods.

Its creative team worked with outside advertising agencies to convey the TFG concept through advertising copy and images. While appreciated by customers, the menu variations represented a challenge for the Food, Operations, and Marketing teams. In order to formalize the reporting process, I recommend that Foster hires an International Financial Analyst.